How to Attract Better Clients with Sustainable Marketing
A practical guide for purpose-driven entrepreneurs who want results and integrity
Introduction: The Misalignment Trap
If you’re an entrepreneur exploring sustainable marketing, you may have felt misaligned with traditional methods.
You followed the playbook: post on social, set up funnels, maybe even try a paid ad or two. But somehow… the clients showing up don’t feel right. They’re misaligned, price-sensitive, or just not on your wavelength.
If you’ve ever felt like marketing your business meant becoming someone you’re not—you’re not alone. And the problem isn’t you. It’s the way marketing has been taught for too long.
For me, it became clear that I couldn’t keep doing marketing the way it’s always been done. With everything happening in the world today—social, environmental, economic—I knew I had to use my experience and expertise to be part of the change. I needed to build something that empowers entrepreneurs who care to market with purpose, not pressure.
This is my way of contributing. Of being an instigator of change. And if I can help even a few of you feel more aligned, more in control, and more impactful—that’s a small step toward a better world.
What if your marketing could feel like an extension of your mission—not a distraction from it??
What Is Sustainable Marketing for Entrepreneurs?
Sustainable marketing for entrepreneurs means building a business that reflects your mission.
Unlike traditional marketing, which often focuses on short-term wins (like clicks and conversions), sustainable marketing is rooted in trust, transparency, and consistency.
The 3Ps of Sustainable Marketing
According to a 2022 study by Pietro De Giovanni and Vinod Kumar in the Journal of Cleaner Production, sustainable marketing today is best understood through the 3P model:
| P | Meaning | Why it Matters |
|---|---|---|
| Public | Involve your community and be transparent about your values. | Builds trust and positions your brand as human and mission-led. |
| Performance | Deliver real value—your product or service must work well. | Proves that “ethical” doesn’t mean “less effective.” |
| Preservation | Reduce environmental impact and operate with care. | Aligns your marketing with your audience’s growing eco-concerns. |
The Aligned Growth Method: Sustainable Marketing for Entrepreneurs
This method isn’t just a marketing framework—it’s a reflection of how aligned, sustainable growth really happens. It starts at the heart, with your purpose, then flows through your intention, and ends in your process—the way you show up consistently without draining your energy.
Let’s break it down for the entrepreneurs I work with:
P1: Positioning with Purpose
For financial consultants and service providers, this means clarity. Who you serve. What problem you solve. And why it matters beyond the numbers.
For wellness providers, it’s about centering the client experience with empathy and defining your deeper mission.
For sustainable product founders, your brand story and ethics are your positioning—lean into them.
Prompt: Write your core positioning in one line:
“I help [WHO] achieve [RESULT] in a way that [HOW/WHY].”
Example: “I help wellness providers retain clients through low-stress marketing systems that reflect their values.”
P2: Publishing with Intention
Your content should educate, encourage, and reflect your real-world voice. You don’t need 10 posts a week. You require one that is meaningful.
SOME EXAMPLES:
Financial entrepreneurs: Post thought leadership, insights, how-to content. Build authority.
Wellness entrepreneurs: Share routines, testimonials, Q&A. Build connection.
Sustainable brands entrepreneurs: Show process, impact, values. Build trust.
For all: Choose 1 format: carousel, case study, or short video. Keep it consistent.
P3: Processes that Respect Your Energy
This is where aligned growth becomes sustainable. No more over-delivering without structure.
Whether you’re automating lead booking or tracking sales touchpoints, your process should:
- Save time
- Protect your energy
- Reflect your client experience
Tools like MailerLite, Calendly, and HubSpot exist to support you. You don’t need more effort. You need the right rhythm.
This is the Aligned Growth Method—heart-led, intentional, and operational. Built for impact, not just output.
The goal is to build systems that support you as you grow—not ones that drain your time.
Client Filter Exercise: The 3-Question Test
Entrepreneurship is often about finding your audience and selling your product or service with passion. And yes—profit matters. But the sweet spot is when you make a profit and enjoy yourself doing it.
The goal here isn’t to say no to money. It’s to say yes to the kind of work that fuels you—so that you can grow without losing yourself.
So before taking on a new client, ask yourself:
- Do they align with my values?
- Will this project energize or exhaust me?
- Can I deliver real value and results here?
These three questions help you filter in the work that feels good and creates space for impact. It takes 5 minutes—and can save you months of frustration or misalignment.
Real-World Example
When I started freelancing, I struggled to show up in a way that felt honest and effective. I was constantly adapting my messaging to fit what I thought people wanted to hear—rather than what truly reflected the values behind my work. It led to misaligned projects and burnout.
That experience is what shaped my approach today.
More recently, a sustainable product founder I worked with was stuck in a cycle of launching, pausing, and starting over. Once we clarified her positioning, created a weekly content rhythm, and automated her consultation flow, she saw:
- Higher-quality leads
- Less follow-up stress
- More time to focus on products and clients
Sustainable marketing works when it’s authentic and systematized.
Ready to Start Sustainable Marketing for Entrepreneurs?
This isn’t just a framework—it’s personal. I created this approach because I was tired of watching passionate entrepreneurs burn out trying to follow strategies that didn’t reflect who they are.
As someone who deeply values sustainability, clarity, and doing meaningful work, I knew there had to be a better way. This method grew from my own journey: freelancing, testing, failing, and finally realizing that aligned growth isn’t just possible—it’s more effective.
You don’t have to hustle harder to grow. You just need a strategy that reflects who you are.
Start with:
Booking a 15-minute Clarity Call
Or Join Ciro Insights for biweekly tips that respect your time
Let’s build something that lasts—and feels good doing it.
You don’t have to hustle harder to grow. You just require a strategy that reflects who you are.
