Your Marketing Director for Small Businesses

I help small businesses scale with comprehensive marketing strategies, just like an in-house marketing director—but with more flexibility, expertise, and dedication.

Why Work with a Fractional Marketing Director?

Born in Panama, shaped by experiences in the US & Europe, and proudly calling Canada home since 2021, I bring a unique global perspective to marketing. My approach blends strategic insight, creative problem-solving, and cultural adaptability, ensuring businesses thrive in an ever-evolving marketplace. As a Fractional Marketing Director, I provide tailored, sustainable growth strategies that align with your business values and long-term success.

Senior-Level Marketing Experience

Led marketing teams and strategic projects across Europe and Canada, helping businesses scale and thrive in evolving markets.

Authenticity & Impact-Driven

I champion ethical, sustainable, and community-driven marketing, building meaningful connections while driving business success.

Strategic & Holistic Approach

Beyond tactics—I craft data-driven marketing strategies for branding, lead generation, and sustainable business growth.

Tailored for Small Businesses

Every strategy is custom-built o fit your business. As a Fractional Marketing Director, I act as an extension of your team, ensuring cost-effective, results-driven marketing.

Comprehensive Marketing Solutions to Scale Your Business

All mandates are tailored for specific needs

Fractional Marketing Director

Marketing Director for Small Businesses, External CMO

Brand Strategy & Positioning

Branding Strategy & Business Identity Expert

Digital Marketing & Lead Generation

SEO Services, Social Media Growth, PPC Strategy

What People Who Have Worked with Me Say

These testimonials come from professionals I've collaborated with over the years. Their feedback reflects my approach, expertise, and commitment to delivering results.

Ciro is an exceptional coach and mentor. His empathy, keen listening, and ability to bring structure make him a valuable ally. His positivity makes collaboration both effective and enjoyable.

William C.

Ciro is a talented marketing professional with creative ideas and extensive experience. His expertise and positive attitude make collaboration a pleasure!

Jessica P.

As a startup CEO, Ciro impressed me with his ability to balance strategy and operations. His leadership, organization, and human approach made every collaboration enjoyable.

Betrand D.

Ciro’s energy and optimism are contagious. His expertise, dedication, and deep understanding of business and marketing make him a valuable asset to any company.

Cyrielle G.

Let’s Build Your Sustainable Growth Strategy Today

Ethical, Purpose-Driven, and Built for Long-Term Success

Based in Canada

Proudly serving businesses from the Mile End, Montreal, Quebec – supporting local and global brands with expert marketing strategies.

25 Mar 2025

Sustainable Marketing for Client Attraction

Discover a 3-step method for sustainable marketing for entrepreneurs who want growth with purpose, aligned clients, and less burnout.

21 Mar 2025

Local Business Collaboration: Why It Works

Discover how local business collaboration fuels growth in Canada and Quebec. Explore sustainability-driven partnerships, data-backed trends, and real-world success stories in this powerful infographic.

19 Mar 2025

5 Marketing Trends for 2025 That Small Businesses Can’t Ignore

The marketing landscape is evolving rapidly, and for small businesses in Canada, adapting to new trends is crucial for success. In 2025, hyper-personalization, community-driven marketing, local SEO, short-form video, and sustainability will shape how businesses attract and retain customers. Discover the latest insights and practical strategies to stay ahead without overspending. Read on to future-proof your marketing efforts!

Discover Ciro Insights - The blog for Sustainable & Strategic Marketing

Growing a business is challenging, but smart, ethical marketing can make all the difference.

On Ciro Insights, I share practical strategies, insights, and case studies to help Canadian entrepreneurs attract the right clients, increase visibility, and build a brand that lasts.

Latest articles cover:

✔ AI-driven marketing & personalization
✔ Local SEO & voice search optimization
✔ Ethical branding & sustainable business growth
✔ Community-driven marketing & customer engagement