Ciro Jaen Paniza

Smart Marketing, That's Human. Built With You. Backed by Strategy.

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Not every small business needs a full-time marketing team — but every great one needs a strategy.

Your Boutique Marketing Services

Tailored strategies, automation, and structure — so you can focus on running your business.
Explore My Services

Is This the Kind of Support You’ve Been Looking For?

You’re running a service-based business — solo or with a small team.
You wear multiple hats. You’re great at your craft, but the marketing piece? It takes up too much energy, and it’s difficult to know what actually works.

Marketing Director for Small Businesses | External CMO Strategy & Growth

Fractional Marketing Director

Marketing Director for Small Businesses, External CMO
Branding & Business Identity Expert | Positioning & Market Strategy

Brand Strategy & Positioning

Branding Strategy & Business Identity Expert
SEO Services, Social Media Growth & PPC Strategy for Business Success

Digital Marketing & Lead Generation

SEO Services, Social Media Growth, PPC Strategy

Who I Am (And Why That Matters)

I’m Ciro — a Montreal-based marketing and automation strategist.

I started this business in 2025 to help small businesses get clearer, calmer, and more intentional about how they grow.

I believe strategy doesn’t need to be loud, and automation doesn’t need to be cold.

Learn more about me
Senior Marketing Leadership | Strategic Growth Across Europe & Canada

Senior-Level Marketing Experience

Led marketing teams and strategic projects across Europe and Canada, helping businesses scale and thrive in evolving markets.
Ethical & Sustainable Marketing | Purpose-Driven Brand Growth

Authenticity & Impact-Driven

I champion ethical, sustainable, and community-driven marketing, building meaningful connections while driving business success.
Data-Driven Marketing Strategy for Branding & Sustainable Growth

Strategic & Holistic Approach

Beyond tactics—I craft data-driven marketing strategies for branding, lead generation, and sustainable business growth.

Custom Small Business Marketing | Cost-Effective & Impactful Strategies

Tailored for Small Businesses

Every strategy is custom-built o fit your business. As a Fractional Marketing Director, I act as an extension of your team, ensuring cost-effective, results-driven marketing.

What People Who Have Worked with Me Say

These testimonials come from professionals I've collaborated with over the years. Their feedback reflects my approach, expertise, and commitment to delivering results.
Ciro is an exceptional coach and mentor. His empathy, keen listening, and ability to bring structure make him a valuable ally. His positivity makes collaboration both effective and enjoyable.
William C.
Ciro is a talented marketing professional with creative ideas and extensive experience. His expertise and positive attitude make collaboration a pleasure!
Jessica P.
As a startup CEO, Ciro impressed me with his ability to balance strategy and operations. His leadership, organization, and human approach made every collaboration enjoyable.
Betrand D.
Ciro’s energy and optimism are contagious. His expertise, dedication, and deep understanding of business and marketing make him a valuable asset to any company.
Cyrielle G.

Inclusion. Network. Impact.

Proud member of the CCMM and the LGBT+ Chamber of Commerce of Quebec

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Find Me in the Member Directory
Logo CCMM - Chamber of Commerce of Metropolitan Montreal
Find Me in the Member Directory

Let’s Build Your Sustainable Growth Strategy Today

Ethical, Purpose-Driven, and Built for Long-Term Success
Let's talk

Based in Canada

Proudly serving businesses from the Mile End, Montreal, Quebec – supporting local and global brands with expert marketing strategies.

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Two people exchanging a referral in a café, soft flat pastel design, human and inclusive atmosphere

Inbound Insights, Trends & Insights

6 May 2025

6 Ways to Make Referral Marketing a Truly Sustainable Strategy

Client referrals are valuable, but relying on them alone is like driving without a steering wheel. Here are 6 simple, human, and effective ways to turn word-of-mouth into a lasting growth lever.

Ciro Jaen Paniza
A diverse group of small business owners co-creating around an AI assistant interface. Warm, natural light. Collaborative, human-focused workspace.

Tech & AI Innovations, Trends & Insights

10 Apr 2025

How Founders Can Lead With Ethical AI — One Practice at a Time

AI isn’t just a tool — it’s a practice. This guide helps small businesses use AI ethically, save time, and align tech with their values.

Ciro Jaen Paniza
Featured image showing a calm entrepreneur working with intention in a minimalist, purpose-driven workspace. Represents sustainable marketing and aligned business growth.

Brand Storytelling, Content Marketing, Marketing Strategies

25 Mar 2025

Sustainable Marketing for Client Attraction

Discover a 3-step method for sustainable marketing for entrepreneurs who want growth with purpose, aligned clients, and less burnout.

Ciro Jaen Paniza
Illustration of a shopping bag with a heart and a maple leaf, symbolizing local business support and collaboration in Canada.

Partnerships & Collaborations, Small Business Growth

21 Mar 2025

Local Business Collaboration: Why It Works

Discover how local business collaboration fuels growth in Canada and Quebec. Explore sustainability-driven partnerships, data-backed trends, and real-world success stories in this powerful infographic.

Ciro Jaen Paniza
Illustration of a small business owner using AI-driven marketing tools, including analytics dashboards, chatbots, and social media engagement, representing the top marketing trends of 2025.

Marketing Trends, Trends & Insights

19 Mar 2025

5 Marketing Trends for 2025 That Small Businesses Can’t Ignore

The marketing landscape is evolving rapidly, and for small businesses in Canada, adapting to new trends is crucial for success. In 2025, hyper-personalization, community-driven marketing, local SEO, short-form video, and sustainability will shape how businesses attract and retain customers. Discover the latest insights and practical strategies to stay ahead without overspending. Read on to future-proof your marketing efforts!

Ciro Jaen Paniza
Ciro Insights logo – teal line-art flower with brand name in modern typography

Discover Ciro Insights - The blog for Sustainable & Strategic Marketing

Growing a business is challenging, but smart, ethical marketing can make all the difference.

On Ciro Insights, I share practical strategies, insights, and case studies to help Canadian entrepreneurs attract the right clients, increase visibility, and build a brand that lasts.

Latest articles cover:

✔ AI-driven marketing & personalization
✔ Local SEO & voice search optimization
✔ Ethical branding & sustainable business growth
✔ Community-driven marketing & customer engagement

Read the latest insights
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