Driving Strategic Content & Marketing Success Across Industries
Senior Content & Marketing Strategist
With over a decade of experience, I have led strategic content and marketing initiatives across diverse industries, including e-commerce, consulting, and technology. My expertise spans content strategy, SEO optimization, and B2B engagement, ensuring that every campaign is data-driven and results-oriented.
I have successfully developed thought leadership programs, optimized digital experiences, and implemented governance frameworks that enhance brand credibility and drive measurable business growth. Passionate about aligning content with UX design and omnichannel marketing, I thrive in cross-functional environments where strategy meets creativity to deliver impactful storytelling and customer engagement.
Management Consulting
Led thought leadership content initiatives for a business transformation consultancy, positioning them as an authority through white papers, webinars, and case studies.
B2B SaaS & Technology
Designed and executed content governance strategies for SaaS companies, improving content workflows and ensuring cross-functional alignment.
EdTech & Online Learning
Built a scalable content framework for an online learning platform, enhancing audience engagement and acquisition with SEO and omnichannel marketing.
Financial Services & Insurance
Managed business intelligence content strategies for an online insurance sales platform, ensuring market insights were effectively communicated to key stakeholders
E-Commerce & Retail
Developed content marketing strategies for a leading garden furniture e-commerce player, optimizing product storytelling and SEO-driven content, resulting in increased organic traffic and conversion rates.
Each project has reinforced my expertise in content governance, SEO strategy, omnichannel marketing, and user experience optimization. Whether you need to refine your messaging, streamline content operations, or drive measurable engagement, I bring proven methodologies to help you achieve your goals.